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The PHx Fashion Conference, a first of its kind in the Philippines, will bring together resource speakers and lecturers from both the creative and business ends of the fashion industry to discuss overseas market opportunities and best practices in a regional and global level.

You will receive via email a full program schedule upon registration.

Day 1

Monday, November 11 


Panel Discussion:

  • Philippine Fashion: Where We Are & Where Can We Go Next

  • What does it mean to have a Fashion Business in the Philippines?

    • Brand Values

    • Stylists & Publications

    • PR, Marketing & Selling

    • Best Practices & Standards

    • Sustaining your Brand's Presence & Sales

CJ Cruz, Carl Jan Cruz 


Marketing Fashion in the Digital Age

Rik Rasos, Proud Race

Accessing Global Markets from Distant Cities Inspiration to Product

Day 2

Monday, November 12


Johann Manas, JMAN

Japan Based Filipino Brand

Department of Trade & Industries

Export Costing & Pricing​ Seminar

Trademarks Seminar

Giselle Go, DAMDAM

Building a Business in Japan


See through a Filipina's perspective on doing business in a foreign land. 

Day 3

Monday, November 13


Japanese Market Access Workshop

This segment will talk about how a brand can successfully build a following and audience in a foreign market.

Japanese Fashion Market & Culture

Gateway: Building an Audience

  • Brand Positioning

  • Brand and Product awareness

  • Engagement


  • Agents & Showrooms

  • Selling & Distribution

Market Entry

  • Distribution Systems

  • Brand Communication

PR & Communication

  • Brand assesment of outward communication

  • Communicating with the traget demorgraphic

  • Visual Language of Japanese Publications


Cross Border Sales

Day 4

Thursday, November 14


Portfolio Review
Sixteen (16) pre-selected designers and brands will have a chance for a portfolio and brand review by H30 Fashion Bureau's Jason Lee Coates & Hirohito Suzkuki and Lit Fashion Consultancy's Teresa Matera-Ortiz. All Full Conference Pass holders are qualified. 
Lifestyle Workshops
In cooperation with Philippine Trade Training Center and several government agencies to aid fashion & lifestyle businesses and professionals.

Designer Panel Discussion
Finding Inspiration in Fashion & Lifestyle Businesses
Hosted by the Fashion & Design Council of the Philippines

Fashion Ecosystem Dialogue
A Discourse with Fashion Industry Stakeholders & Government Agencies in moving towards a more engaged and equipped fashion community

Day 1-4

Monday - Thursday, November 11-14


Skills & Trade Fair

in collaboration with Philippine Trade Training Center  & Philippine Commission on Women 

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