Schedule
The PHx Fashion Conference, a first of its kind in the Philippines, will bring together resource speakers and lecturers from both the creative and business ends of the fashion industry to discuss overseas market opportunities and best practices in a regional and global level.
You will receive via email a full program schedule upon registration.
Day 1
Monday, November 11
Panel Discussion:
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Philippine Fashion: Where We Are & Where Can We Go Next
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What does it mean to have a Fashion Business in the Philippines?
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Brand Values
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Stylists & Publications
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PR, Marketing & Selling
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Best Practices & Standards
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Sustaining your Brand's Presence & Sales
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CJ Cruz, Carl Jan Cruz
#CarlJanCrewz
Marketing Fashion in the Digital Age
Rik Rasos, Proud Race
Accessing Global Markets from Distant Cities Inspiration to Product
Day 2
Monday, November 12
Johann Manas, JMAN
Japan Based Filipino Brand
Department of Trade & Industries
Export Costing & Pricing Seminar
Trademarks Seminar
Giselle Go, DAMDAM
Building a Business in Japan
See through a Filipina's perspective on doing business in a foreign land.
Day 3
Monday, November 13
Japanese Market Access Workshop
This segment will talk about how a brand can successfully build a following and audience in a foreign market.
Japanese Fashion Market & Culture
Gateway: Building an Audience
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Brand Positioning
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Brand and Product awareness
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Engagement
Trade
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Agents & Showrooms
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Selling & Distribution
Market Entry
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Distribution Systems
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Brand Communication
PR & Communication
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Brand assesment of outward communication
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Communicating with the traget demorgraphic
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Visual Language of Japanese Publications
Importing/Exporting
Cross Border Sales
Day 4
Thursday, November 14
Portfolio Review
Sixteen (16) pre-selected designers and brands will have a chance for a portfolio and brand review by H30 Fashion Bureau's Jason Lee Coates & Hirohito Suzkuki and Lit Fashion Consultancy's Teresa Matera-Ortiz. All Full Conference Pass holders are qualified.
Lifestyle Workshops
In cooperation with Philippine Trade Training Center and several government agencies to aid fashion & lifestyle businesses and professionals.
Designer Panel Discussion
Finding Inspiration in Fashion & Lifestyle Businesses
Hosted by the Fashion & Design Council of the Philippines
Fashion Ecosystem Dialogue
A Discourse with Fashion Industry Stakeholders & Government Agencies in moving towards a more engaged and equipped fashion community
Day 1-4
Monday - Thursday, November 11-14
Skills & Trade Fair
in collaboration with Philippine Trade Training Center & Philippine Commission on Women